Before building an eCommerce store on WordPress, I played with some fully-hosted options such as Shopify and Volusion – both which are fantastic options for starting online businesses. At the end of the day, though, WordPress allows for the flexibility that a growing eCommerce business needs. There are countless plugins built to help resolve issues with WordPress, or to help boost the visibility and functionality of your website.
I put together a list of Must-Have WordPress plugins that every eCommerce store needs.
I’m sure you’ve heard it before, but the money is in the list when it comes to any eCommerce platform. Building up your email list is huge – literally whenever we need a boost of business, an email blast helps us out. There are many ways to build up your email subscription list, but having a popup on your page soliciting email addresses has been enormous for Blind Surprise, literally quadrupling the size of our email list in just 2 months. We have a popup that comes up offering $3 off your first purchase, and asking for an email. Pippity allows you to easily create these popups and start building your list.
Building an army of people that drive traffic to your website is so extremely valuable. Right when we started Blind Surprise, we had very few backlinks, so traffic was minimal. The WordPress Affiliate plugin allows you to setup an affiliate plugin in literally under an hour. You install the plugin, and set your payouts per sale, and affiliates can easily register and start driving traffic to your site. We sell thousands of dollars monthly from affiliate traffic. Of course margins are a bit thinner because you have to pay a percentage to your affiliates, but regardless, it is found revenue and valuable traffic. The plugin allows you to easily manage your affiliate payouts as well. This plugin is a gem that you simply cannot afford to pass up. There are lots of directories for all niches that will list your product, but only if you have an affiliate program setup.
3. Digg Digg
I recommend Digg Digg just out of personal preference, but there are a ton of social sharing plugins that you can use. Essentially, you just NEED to make it as easy as possible for people to share your products and posts on social media. I like Digg Digg because it is a floating bar that is always present on the screen, so the customer will always be able to share if they desire.
HelloBar is the little bar that you see on the top of this screen now. It allows you to either get people’s email addresses, or direct people to a specific page. It is extremely visible, and doesn’t take anything away from how your site looks. Right now, I am driving people to my post on How to Start a Blog in Under 30 Minutes for Under 30 Dollars because it is extremely informative, and every time somebody follows through with the post, I make decent money from affiliate fees. I definitely recommend this plugin, and getting setup on HelloBar.com.
Seeing that you have hundreds of comments on your blog, and then having to mark them all as spam is deflating and annoying. The Anti-Spam plugin ensures that only real comments get posted on your site, so no more comments every day selling you Louis Vuitton or Jordan Basketball shoes.
You want to make sure that when people go to your website, they see your logo in the tab at the top of their browser. This plugin makes it super easy and you can have your logo showing in under 5 minutes.
What other plugins are must-haves for wordpress eCommerce stores? I’d love to hear what other tools are working for you so we can all benefit.