7 eCommerce Accounts you Must Follow on Twitter

Since it's launch, Twitter has become an overwhelming web of content creators and sharers.  It gets to a point where your Twitter feed is so active and busy, great content is just passing by and getting lost in the mix of garbage you follow as well.  I wanted to go ahead and put together a list for all of us eCommerce buffs of accounts that are essential to follow in order to stay in the know, and never miss a beat on eCommerce hacks, trends, and news.  Check out these accounts, and add them to Read more [...]

How I Started a Six Figure Online Business Selling Mystery Boxes

No beating around the bush, eCommerce is tough.  There's a lot of competition, and it's tough to really think of a unique idea that will draw attention.  SEO is hard, understanding paid advertising is hard, it's all hard!  But let me tell you a secret - the toughest part about eCommerce is getting started!  If you are willing to take that leap and start building your own online business, you already have a step up on 99.99999999% of the rest of the world who just thinks it's a cool idea. When Read more [...]

Why You Should Accept Returns on Your Ecommerce Store

Photo courtesy of Ze'ev Barkan on Flickr
When somebody lands on your eCommerce store and puts in their credit card information, it is a sign of trust.  They trust your business, your webpage, and are willing to provide you with some of their most valued information in order to receive a product from you.  Really it's amazingly flattering.  We have sold many Blind Surprise boxes since launching, and still after every purchase email I receive, I'm sort of surprised that another person trusted our business! The refunds and returns section Read more [...]

How I Paid for my Vegas Trip in Vegas

Photo courtesy of Moyan Brenn on Flickr
We were a couple of months into launching Blind Surprise.  The sales were a bit sluggish, and I was starting to think that my revenue goals for the month were starting to become unrealistic.  It was Monday, and on Wednesday I had a flight to Las Vegas to celebrate my brother and cousin's graduations.  But in order to really enjoy the trip, I figured that I had to come up with a great marketing plan for the weekend. We had been busting our ass for the first couple of months since launch, but Read more [...]

How to Kill Your Creativity and Energy

sleeping on desk
I've seen it happen over and over again, and it continues to sadden me each and every time.  Heck - I was a victim and somebody was able to reincarnate my creativity, but it was a tough process that took a complete shift in perspective.  And the better the kid, the more it hurts me as a witness. The moment you leave college and start at a corporate job, the creativity starts to dwindle, and then it just falls off.  Unless you are working for a start up that encourages innovative thinking, you Read more [...]

What You Need to Consider Before Launching Your E-Commerce Business

I am, of course, a huge advocate of taking the leap and starting your E-Commerce business as soon as possible.  The longer you wait, the more likely you are to find an excuse and actually convince yourself "it would have been a bad idea."  The right time is always now, because the longer you wait, the more opportunity there is for competition to come in and start picking up your 'would-have-been' loyal customers. Before you start your business, though, there are a few things that create headaches Read more [...]

6 Plugins that Every WordPress eCommerce Store Needs

Before building an eCommerce store on WordPress, I played with some fully-hosted options such as Shopify and Volusion - both which are fantastic options for starting online businesses.  At the end of the day, though, WordPress allows for the flexibility that a growing eCommerce business needs.  There are countless plugins built to help resolve issues with WordPress, or to help boost the visibility and functionality of your website. I put together a list of Must-Have WordPress plugins that every Read more [...]